7 17 49 I Creative Strategy

But they only see half of it.
While your creatives want to expand to the stars, the business brings them back to Earth.

Different needs and business languages are jeopardising the working environment –
success is at risk!

What you need now is an expert who guides you on this journey with a creative heart and a business-oriented mind. One who seamlessly switches between creative and business jargon to unite the division. So you get the full picture.
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Focusing Equally on Beauty and Budget.
I create imagery that touches people. That moves them. That makes them want to buy. I’m guided by my intuition for aesthetics. Simultaneously, I’m highly analytical and data driven.

Content is key.
As a Creative Strategist, this was my experience with 10+ years at top fashion companies such as Net-a-Porter, Farfetch, ASOS & Zalando. Always on time and reducing costs. Thus, I worked my way up to build brand partnerships with CEOs through content.

6 phases for the full picture

First we go wide.
I observe. I ask a lot of questions. Including questions you haven’t been asked before and were missed. Questions you did not know, you could actually answer. From there we go deep. And the phases tailored to your company’s needs will start:

OMNI CHANNEL CONTENT STRATEGY
Business cases with integrated budgeting and Time to Online (TTO) KPIs

NEW CONTENT FORMATS
Insights into data driven testing of format using AB and multivariate testing

PROCESS OPTIMIZATION
Collaboration with a curated network of trusted studio production experts in the fields of: full service studio design and building, creative talent, workflow tools, digital asset management and studio leadership

CRISIS MANAGEMENT
Playbooks: I share best practices and use proven solutions from Zalando, Asos, Farfetch & Net-a-Porter. I’ll write a playbook tailored to your company.

BRAND STORYTELLING
Project and key stakeholder management

COMMUNICATION STRATEGIES
Creative briefings, guidelines (ex. Models, Styling etc), workshops & trainings 

I am a master researcher. And I’m an expert at finding diamonds in the rough.
When researching, I go deep. I find things only few people find. Friends and family have suggested a career as a private investigator. In 48 hours, I reconnected long lost lovers who lost touch 50 years ago. I see things that are overlooked, misunderstood or not yet fully discovered. (Diamonds in the rough). Both skills are driven by boundless curiosity.

LET'S COLLABORATE!
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‍Write Me A Message / Book Appointment
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Even better, let’s grab a coffee and chat in person about your project. The first 30 min discussion is free and I promise a quick response.